Kitchenware Products

Kitchen 'Top of Mind' for Design Upgrades: Amana Survey Reveals
2009-12-24

Benton Harbor, MI - When it comes to upgrading the home, consumers would most like to redesign and bring some style to their kitchen.

That's the conclusion of a newly released survey conducted by appliance manufacturer Amana. The survey whose results were announced this summer, concluded that the kitchen is the No. 1 room (34%) consumers would most like to see get a design facelift (see Graph at left).

Conducted in partnership with Apartment Therapy's thekitchn.com, the Amana survey asked nearly 1,000 consumers about their thoughts on design and the home, to get a sense of how and where personality is expressed through home dcor.

Overall, the Whirlpool Corp.-owned Amana reported, 65% of those surveyed believe their home represents their sense of design, with the majority of these consumers identifying the kitchen as the hub of their home. In fact, 43% indicated the kitchen was the room they could not live without (see Graph, bottom left), and nearly one-third chose the kitchen as the best for entertaining.

"While all of this data seems to point to the kitchen as the new living room, only 17% of the surveyed consumers believe their kitchen best represents their sense of style - making it apparent that consumers are still figuring out how to add their style in the kitchen," Amana officials said.

With regard to design inspiration, consumers turn to many outlets, from friends and family to blogs and magazines, according to Amana. However, overwhelmingly, 61% of those surveyed who are under the age of 30 turn to word of mouth first for design inspiration, relying on tips from blogs or family and friends, Amana added.

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